Sometimes, it seems like creating a website would be the least of your business-related problems. From creating relatable content for everyone to actually marketing your wares to the consuming public, optimizing your website seems like something that’s better left to professionals, more often than not. But then again, the need to make your website ready for the consuming masses and the idea of people buying things from your website makes it that much more worth it in the long run.
Though things might start to look that much bleaker in the long run, things are only bound to become that much more complicated. If you think that optimizing your page to become SEO-friendly and creating content that everyone can enjoy it enough, well, here’s one more thing to make things that much more complicated – and that’s with creating a link-building campaign.
What is a link-building campaign?
Though it might sound like a complicated deal, link-building campaigns are less of a hassle than they seem.
To put it simply, link building is the practice of online marketing that involves gathering useful links from other websites that can help your website. Though it might seem like a practice that would only further the other website’s viewership ratings, don’t fret. Search engine algorithms highly favor websites that have relevant outbound links. And the more search engine algorithms favor you, the more organic leads you can get. Link building is an integral part of any company’s SEO campaign as it can increase the rate of organic traffic by at least 3.8 times. That makes link building annoying for the receiving end and an essential part of a business that most people find annoying and marketers find convenient.
Backlinking ABC’s: Why your website needs a good link building campaign?
Yes, it might be annoying to the receiving end. Yes, your original content will likely be ignored by the vast majority of people seeing it for the first time. But the amount of organic content that you can generate with the help of an efficient link-building campaign would prove to be another level of greatness that can bolster not just your search engine rankings but also organic traffic and, in turn, sales.
Hence, here are three easy-to-memorize reasons as to why your website needs to have an effective link-building campaign to ensure commercial success unlike any other!
A.) An easy task that looks complicated
Though a link-building campaign might seem like a difficult task to start with, worry not – everything that you’ll need is a simple dummy account!
Google’s choosier than the rest algorithm finds a web page depending on how many times it has been linked to other websites. Though it might not sound like much, that much can help you become determined by Google and help your web page rank higher than you expected. These can be done by leaving a comment on specific blogs that eventually leads to your website – these can be called “nofollow links,” which is a more straightforward way to bypass a website service identifying your comment as “spam.”
To do this, type these attributes whenever you’re commenting with your link: <a href=”http://www.website.com/” rel=”nofollow”>Link Text</a
Now, if you know a bit of programming, you might recognize that the attribute will mean that Google will list your link as an “untrusted source.” Though that might sound like a bad thing, the main reason for doing so is to avoid being flagged as “spam” when commenting on blogs and the likes.
B.) Build brand recognition
Though it might sound like a bad idea as your brand can get the image of being annoying more than anything, the fact that your brand is still advertised through the internet is still invaluable. Sometimes, a brand will only start being recognized when the customer has seen them enough times. Additionally, there will be a point when your target demographic will be more than curious about your service and click on your ad.
Remember, perseverance is critical – both in life and in business. Hence, being persistent with backlinking is key to succeeding in today’s highly digital age. Additionally, it can also help establish your business in the industry and become a bonafide name. However, that is when it’s done right.
C.) Create valuable inter-business relationships
Sometimes, linking to larger, more significant websites might not seem like the best idea around. However, backlinking to smaller websites can help propel your content to others who might not know your service!
Most web admins closely monitor their website’s organic traffic more often than not and check where each person came from. And if they saw that some people came from your website while having relative quality content, they will be more than likely to tap you and ask if they can repost your content. It might even grow to the point where they will be making a guest post on your website!
Before you get your hopes up, however, remember that it all remains a possibility unless proven otherwise. However, the fact that an effective link-building campaign can give you that much power over the market as a whole makes an effective link-building campaign that much more effective.
In Conclusion:
Though it might sound like an unbelievable – maybe even ridiculous – idea at first, the practice of backlinking has led many people to a radiant path towards success. Yes, it might not yield instantaneous results as compared to other SEO strategies. And yes, it is thousand times more inconvenient, too. But do not let that deter you from trying it out for your website.
Think about it this way: sometimes, working hard isn’t the only way to do things – especially from a business perspective. Most of the time, working smart will yield similar – if not better – results. And that, in essence, is what an effective link-building campaign is – a more innovative, better way to advertise your business’ website with the help of the internet.
