True. There has always been a mixed up of the right conceptualization about blog posts and content posts. While these two texts in different forms have taken much, if not all, of the World Wide Web space, it’s always better to understand their actual differences. Getting facts straight about these two are also crucial in making the right approach to website creation. Because ultimately, these two are the souls of a brand’s site.
A Little Trip Down Memory Lane
The digital age in the early 1990s brought a tremendous need for companies to create and make advertisements. The influx of more enterprises trying to reach out to their clients relied on the internet connection to forward their brand’s content; thus, content creation was born.
On the other hand, blog creations date back to the early 1980s, where Usenet featured moderated newsgroups that allowed specific individuals’ to post in their forums while under the control of an individual or a small group. This kind of platform created inclusivity of curated ideas to revolve around a particular clique. Modern blogs we now see today evolved from online diaries in the late 1990s.
Major Differences
Before jumping into what kind of text creation you need, let’s put blog writing and content writing to bits first and see how they differ.
- Tone
A blog’s tone will usually sound personal and informal. Even blogs intended for corporate enterprises or organizations have a lesser formal tone than their website’s other context. Blogs tend to be more engaging, appealing, and has that distinct tone of a more conversational approach to readers. But content writing’s style has more versatility and does depend on where it must purposely be published.
- Topics
Content writers do not have limits as to what topics they can write about. As long as they can do their research, they can write something about many fields. On the other hand, bloggers for blog writing focus on creating pieces for one topic or a specific niche. They have expertise in one area and are best at writing informative creations.
- Publishing Place
Blog writing outputs are published on blogs, obviously, and are somehow separated from the main page. However, content is any form of text content you can see all over the internet! This includes texts like advertisements, articles, emails, and emails. And yes, blogs are also considered a form of content.
Created For Different Purposes
The purposes of both creations matter! Blogging may belong to different niches or specific fields. But in the latter part, they are always meant to be more informative. Blogs teach readers the hows, whats, whys, and whens of any topic under the sun! Content and, more specifically, web page content form a sales pitch. Everything laid out and stated on that page has the ultimate goal of making the reader use or buy their service or product. Simply put, each of them varies and is purposely created for a specific target customer.
No More Cruising The Uncharted Web Alone
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