When we were kids, we used to love reading pop-up books and bedtime stories. At the bookstore, we also check first the reviews of critically acclaimed authors and publishers. Likewise, Google My Business resonates with these books we enjoyed in our childhood days. More people are attracted to seeing images or infographics and are also more inclined to check your business when they see good reviews. And these media content and feedbacks published on your Google My Business make a great way of optimizing your business in so many ways!Â
What is Google My Business?Â
Google My Business or GMB has swept other business listing service providers like Yelp and is a rival of Facebook Pages. It helps potential customers and clients find businesses, services, and additional business information you can find on Google. The best thing about GMB is not that it’s only free; it is an essential strategy that you can do to increase your visibility and get more customers.
Top Benefits of GMB Photos and Reviews
It’s more than a great idea to have GMB by your side finally. But GMB has guaranteed more benefits when you use it the right way, especially when you curate photos and manage your reviews. We list down some of its benefits.
- They generate more clicks, requests, and calls.
According to studies, image visibility on businesses in GMB has led to more site clicks. These clicks have an astounding number of conversions for those enterprises with more images than other companies with less.Â
- Business appears more on direct and discovery searches.
Google states that a direct search is when a customer directly searched for a specific business name or address. While discovery search meant that a customer searched for a particular product, service, or category that you also offer, and then your business appeared. WIth photos posted on your GMB profile, you get a win-win situation for both kinds of searches, therefore giving you more visibility!Â
- They create loyally or repeat customers.
Having incredible and genuine feedback about your brand and the products you sell is a natural magnet that attracts more customers. Studies show that 84% of customers trust online reviews as much as they trust personal recommendations. It’s one effective means of capturing local and potential clients and works very well in local shops, too. You can always ask kindly for feedback, and if your customers like your service, you raise your brand’s credibility!
- Makes a better customer-business relation
Interacting with your customers’ feedback and reviews can potentially boost your customer relationships. This relationship has proven effective by most businesses that have GMB as their go-to business listing service provider.Â
The Importance of GMB Today
Through a Google My Business listing, a business can stand out amongst search results. It does not only highlight your enterprise but will also ensure that people can find your business, whether it’s online or offline. The listing assures that your business’ name will have a genuine reflection of its brand name on searches. A well planned and thought GMB can get your brand and business to the top of Google searches in natural ways without having to pay for ads.
The Internet Business Provider: Giving You What You Need
The Internet Business Provider can boost your brand’s visibility even when it rivals other big names in your local areas. Like GMB, the right partnership is more than just a guide to Googles’ top searches. It ensures that you get the most and the best offering of digital marketing today. Contact us to learn more about how we can help you reach your business goals!Â
