Are you using AI (Artificial Intelligence) for your business? If not, you are one step away from taking your business to the next level. From the way you engage with customers to boosting efficiency through process automation, improving the speed and consistency of services, and introducing new capabilities—there’s no limit to what you can do with AI. A report by PWC suggests that AI can improve productivity by 40% by 2035. In this blog, we are going to talk about how can businesses use AI in marketing their products or services, and provide a list of some of the best AI tools to get you started.
7 ways AI can increase business efficiency
Utilizing AI tools for efficiency and improvement can significantly enhance the quality of work by automating time-consuming tasks such as grammar and spell-checking, allowing writers to focus more on content creation. AI tools can also expedite content research, help brainstorm ideas, and provide valuable insights into audience preferences and behavior, enabling the creation of high-quality content faster and more efficiently. Here are seven ways in which AI is helping businesses with creative work across domains.
- Enhanced Productivity
AI can quickly generate content, allowing human writers to focus on higher-level tasks, such as refining ideas, incorporating emotions, and addressing ethical concerns. - Creative Exploration
AI can provide new ideas and perspectives, inspiring human writers to think beyond their usual boundaries. By offering alternative angles and suggestions, AI can help writers explore creative possibilities they may not have considered otherwise. - Improved Content Quality
Combining AI’s efficiency with human understanding and creativity results in higher-quality content that is coherent and emotionally engaging. - Time and Cost Savings
By leveraging AI’s capabilities to reduce time spent on repetitive tasks, human writers can concentrate on more complex tasks, enhancing productivity while saving time and resources. - Personalization at Scale
AI can analyze data to create personalized content for different audiences, ensuring that the content is relevant, engaging, and effective. - Business Applications of AI
Businesses use AI to gather customer insights, automate processes, and improve customer engagement, leading to potential time and cost savings. - AI in Customer Education
AI in transforming customer education programs, including personalized learning, chatbots, recommendation systems, and feedback analysis, and your team can leverage these to promote your business.
The importance of using AI does not lie in replacing humans or human jobs for your business. It complements their skills by reducing time and cost, and improving the quality of output with better insights, personalized results and allowing human writers/content creators to focus on higher-level tasks such as refining ideas and addressing ethical concerns. It can also provide new ideas and perspectives, inspiring human writers to think beyond their usual boundaries.
However, human writers need to develop specific skills to harness the full potential of AI, such as crafting effective prompts to guide AI outputs and embracing AI tools to enhance productivity. The future of writing will likely involve AI as a supportive tool, enhancing human writers’ capabilities rather than completely replacing them, and writers must adapt their skills and embrace AI tools to improve their productivity.
Top 10 AI tools for Content Creation for Businesses in 2024
Don’ know where start? With an ocean of AI tools available in the market, it becomes quite difficult to understand which one is right for you. Here’s a list of AI tools to get started along with their uses.
- ChatGPT: Created to help data professionals reduce coding times. This free solution helps create dynamic content by stimulating the content with exceptional suggestions. I like continuing to be inspired, that is what makes it exciting.
- Writesonic: A ChatGPT-powered AI chatbot, the tool is trained on your own data to handle your customer interactions like humans. Try it here
- Jasper: A content generator for articles, blogs, social media posts, and marketing copy, which can save time in content creation.
- Grammarly: An AI-powered tool for writing and proofreading, which can improve the quality of written content and save time on editing.
- Loom: A free video software that lets you demonstrate software and other products.
- Opusclip: Creates short videos that are easy to use and very effective for business. It’s a great way to increase traffic to a website and business leads.
- MYMind: A must-have tool to remember everything always. Save videos, books, articles, images, and links. You do not have to organize anything. When you need to recall, this is the software to use.
- Lyro: Lyro creates AI video generation that enables the creation of high-quality, personalized videos at scale. It offers many features, including text-to-speech, natural language processing, and advanced video editing capabilities. Lyro’s AI technology allows users to generate engaging video content efficiently, making it a valuable tool for businesses, content creators, and marketing professionals. With its user-friendly interface and powerful AI capabilities, Lyro is well-suited for various applications, such as personalized marketing videos, e-learning content, and social media engagement.
- Originality AI: The most accurate AI content detector and plagiarism checker built for serious content publishers. A very consistent must-have tool, it is great for testing content written by one of the company’s writers.
- Hootsuite Insights: An AI-powered social media monitoring tool that can analyze social media data in real-time, enabling small business owners to monitor their brand’s reputation and track industry trends.
- QuickBooks: An app best for business owners, known for its robust accounting tools, incorporates AI to automate several features useful to self-employed and small businesses, such as cash flow forecasting and report generation.
These tools leverage AI to automate tasks, provide insights, and improve decision-making, ultimately helping businesses save time and money.
Using video representation for business and how to do it with AI
If you are buying a smartphone, the first thing that you would do is check YouTube for videos on its features, and reviews – isn’t it? And how many times do you end up making impulsive purchase basis a product video you saw on social media. No doubt that videos are an engaging way to create awareness about your business and services amongst the target audience.
- Engagement and Attention: Videos are an effective way to grab and keep the audience’s attention. People are attracted to visual content, and video presentations can help break up a long or tedious presentation, keeping the audience engaged.
- Emotional Impact: Videos elicit an emotional bond with the audience, making the content more relatable and engaging. They trigger both the auditory and visual systems of the brain, providing a dynamic input to influence the audience’s choices, decisions, or actions.
- Educational Value: More than 60 percent of consumers will spend at least two minutes watching a video that educates. Video is a very effective way to present information in a way that is both engaging and easy to understand.
- Versatility: Videos are incredibly versatile and can be effective in various ways in a presentation. For example, they effectively introduce a topic, illustrate a point, or visually represent data or statistics.
- Personalization and Authority: Videos add personalization to the message and let the presenter establish authority. They allow the presenter to connect meaningfully with the audience.
- YouTube as a Platform: YouTube is the world’s second most used search engine, and it offers a crucial factor in the platform’s success: YouTube only provides video content. Videos that create a strong visual impact and help convey the message correctly are among the most desired results for all presentations, from in-house presentations to product launches.
The search results highlight the significant benefits of using YouTube video presentations, including enhanced engagement, emotional impact, educational value, versatility, personalization, and the unique advantages the YouTube platform offers. These factors underscore the importance of incorporating YouTube video presentations into various communication and marketing strategies.
The top 12 best video presentation AI tools of 2024
- Visme: This versatile video presentation software allows users to easily create, download, and share video presentations. It offers a range of features for creating animated explainer videos and informational webinars.
- Hippo Video: Enhance communication, boost interaction, and optimize conversions by employing AI-driven customized videos throughout the entire customer experience. Try it here
- Lumen5: Lumen5 is a popular video presentation software for creating explainer videos. It offers a user-friendly interface and a variety of creative options for making video presentations.
- Biteable: Biteable is known for its creative presentation options, especially explainer videos. It provides a range of tools for creating engaging and informative video content.
- Animaker: Animaker is a comprehensive video presentation software that offers a wide range of features for creating animated video content. It is suitable for creating various types of video presentations.
- Powtoon: Powtoon is a favorite for creating video presentations, particularly explainer videos. It offers animated and whiteboard explainers, making it a versatile tool for creating engaging video content.
- Prezi: Prezi is a well-known video presentation software offering a unique and dynamic presentation approach. It provides a range of features for creating visually appealing and interactive video presentations.
- Microsoft PowerPoint: Microsoft PowerPoint remains famous for creating video presentations due to its comprehensive features and user-friendly interface.
- Google Slides: Google Slides is a widely used video presentation software that seamlessly integrates with other Google Workspace tools and provides collaborative features for creating and editing video presentations.
- Keynote: Keynote is an excellent choice for Mac users, offering a range of creative tools and templates for creating visually stunning video presentations.
- Canva: Canva is a versatile design tool offering various features for visually appealing video presentations. It provides a user-friendly interface and a wide selection of templates and design elements.
- Opus Clip: It is an AI powered video tool that repurposes long videos into shorts in one click. Try it here.
- Zoho Show: Zoho Show is a comprehensive video presentation software offering various features for creating and editing video presentations. It provides collaborative tools and seamless integration with other Zoho applications.
- Venngage: Venngage goes beyond just presentations to focus on data visualization and transforming complex information into bite-sized chunks. It offers an extensive library of pre-designed elements and is an excellent choice for creating data-driven and visually appealing video presentations.
These video presentation software options offer various features and capabilities for creating engaging and informative video content. Whether you’re looking to create explainer videos, informational webinars, or visually stunning presentations, these tools provide the versatility and functionality needed to bring your ideas to life.
To sum up…
A combination of text and video-based AI can be a powerful asset in a successful marketing plan. Businesses can generate engaging and informative content, including marketing scripts, product descriptions, and customer communication. ChatGPT (or any other text-based tool)-generated content when integrated with YouTube videos to enhance video marketing strategies, improve search visibility, and boost audience engagement. This presents a unique opportunity for businesses to create compelling, informative, and engaging marketing content that can effectively reach and resonate with their target audience.
