“The customer is always right” is a typical business saying that holds a solemn truth: A business is nothing without its customers. That’s why it’s essential to always provide the best experience for your consumers. Traditionally, you can do this by ensuring quality products and services. But this only works for current customers or people who are already invested in your business. How can you prove you are reliable to prospective clients? The solution is simple: through Google reviews.
Why Google Reviews Are Essential
Google reviews are one way of getting good customer feedback for establishing your business image. It’s a quick and easy way to list their thoughts about a company’s products and services for consumers. And the more trustworthy your image is, the more likely customers will buy from your business.
Consumer data backs up this claim. A 2017 study reported that 93% of consumers read online reviews before purchasing a product or service. 85% of consumers also said that online reviews were just as reliable as personal recommendations. And aside from Yelp and Facebook, consumers ranked Google as one of the most trusted review sites. But getting more Google reviews is more than building consumer trust and business growth.
5 Reasons to Get More Google Reviews
There are many ways of getting more Google reviews, but you have to understand why they are important. Hav Here are five reasons why Google reviews are essential for business:
- It helps establish authority
The most practical reason to get reviews is to establish a reliable brand image. Google reviews make this possible by allowing users to give feedback on businesses online, whether big or small. One customer’s feedback or star rating can tip the scales of a business and plays a bigger role more than what you might expect.
And while the reviews might not always be positive, this proves that you have a legitimate business and, like everyone else, is not perfect. Having only good reviews may drive away smart consumers who want to see every business’s upsides and downsides.
2. Get better search engine rankings
Excellent customer feedback is one way to get to the top of Google’s search rankings. A business with many great customer reviews ranks better on search engines as it proves the trustworthiness of a brand’s product or service.
3. Boost website click-through rates (CTR)
If you post your products online, having Google reviews on them can also increase click-through rates on your website. The logic behind this is the more pages that rank on search engine results, the more chances that customers will see your website and click on it. Providing consumers with more opportunities to give feedback can drastically improve the time customers spend on your website, as well as lower bounce rates.
4. Rake in organic website traffic
Whenever a customer reviews a product or service, they are using their own words. Search engines take note of these natural keywords, and these become the foundation of your search engine rankings in the long-term. And once they are commonly associated with your website, you will see a boost in organic website traffic.
5. Attract user-generated content
One review can start a whole wave of feedback for your business. Today, it might be only product reviews, but tomorrow it could testimonials, shares, followers, and more. Opening up a review section is the start of a domino effect, which ultimately helps your brand and company grow as a whole.
How your customers react to your business matters, and it plays a crucial role in the company’s long-term development. Your business is not perfect, but it helps establish a reliable brand image for customers and prospective clients.
How to Encourage More Google Reviews
Now that you understand why Google reviews are vital, you might be thinking about how to generate organic user reviews. Asking for a review can be as simple as sending an email or filling out a form. Aside from this, it also helps to make writing reviews accessible, whether on the website or on a specific page. However, the most effective way of getting reviews is through quality products and services, as well as by offering reliable customer service support.
Get More Reviews With The Internet Business Provider!
Getting more reviews is vital, but good reviews take time. And it’s important to note that reviews are only part of the process, and it takes much more than customer feedback to keep a business up and running. It’s also helpful to remember that not all reviews are useful; aside from good reviews and bad reviews, using these reviews in your marketing campaigns is crucial.
Whether you’re only starting a business or have already established a following, The Internet Business Provider offers the most comprehensive business packages to generate more sales and attract new customers online. We understand that growing a business is not an easy task, and one cannot do it alone. At The Internet Business Provider, we will help you get the boost your business needs, from creating curated SEO content to social media management. Contact us today or visit our site to learn more!
